Pack'N'Pay
Digital Marketer
PacknPay is an FMCG e-commerce brand operating in a highly competitive market where customers have multiple options and product availability is rarely the only deciding factor. In an industry where competitors often offer similar products, convenience, accessibility, and a seamless buying experience became the key differentiators.
I worked with PacknPay for over 10 months, during which we achieved over ₦400 million in online sales by building stronger digital touchpoints, improving brand communication, and creating strategies focused on attracting and converting customers.
My role involved developing and executing digital marketing strategies across different areas of the business, including website copywriting, marketing copy, SEO optimisation, campaign strategy, event planning, ad management, community management, and email marketing. I worked on strengthening how the brand communicated its value online, improving customer experience, and creating systems that supported traffic generation and conversion.
Beyond the core PacknPay platform, I also supported PacknPay Lite, the B2C-focused arm of the business, helping build its digital presence from the ground up. Within the first three months of launch, we grew the brand’s social media community to over 1,000 followers, built a WhatsApp community of over 1,000 members, and created stronger channels for customer engagement and retention.
Through a combination of strategic marketing, content, SEO, community building, and customer-focused communication, PacknPay was able to strengthen its online presence, attract more customers, and generate measurable business results.
